Believe it or Knot

Throughout our book, we put little factoids explaining some of the origins of marriage traditions and expressions, which are often so inane that you can't believe people still follow them. I just found a new gem that I need to share:

"Always the bridesmaid, never the bride" was originally an ad slogan for Listerine.

That's right, Madison Ave. (again) is the source of that stigma. The logic is so simple-minded:
women who use listerine=marriage-worthy
women who don't=destined for spinsterhood

It kinda reminds me of watching that terrible show about finding Mr. Right that featured a commercial for KY's Sensual Mist as the key to a successful relationship.